In this fast-paced and ever-evolving digital ecosystem, it has become cumbersome for B2B commerce businesses to stay afloat and delineate competitiveness. Every day, customer demands change and their expectations jump with leaps and bounds. Supply and demand cycles have become way more complex than comprehended. To add fuel to the fire, technological advancements have rendered traditional commerce practices redundant.
That’s why commerce businesses with a B2B model need an advanced and market-ready solution, like Shopify. It is more than an online storefront where you can upload products or create a commerce website. Instead, the platform comes with a set of specific features to facilitate and streamline business-to-business transactions. Given the growing demand for B2B Shopify in today’s commerce realm, we have crafted a comprehensive guide, explaining the module and other relevant facts for first-time users.
What is B2B Shopify?
Shopify, in general, is an e-commerce platform where businesses can host their online storefront and conduct all the necessary operations. It is compatible with different business models, including that of business-to-business. So, B2B Shopify is a special module that will help you to exchange products and services with other businesses, like wholesalers, retailers, distributors, and many more. It focuses primarily on transactions between two enterprises rather than a business-to-customer chain, helping commerce businesses embark on a digital transformation journey.
Why does your business need B2B Shopify?
Understanding your business’s needs for a Shopify website will help you to align the goals and objectives accurately and eliminate redundancy from the core operations and tactics. With this being said, we have listed a few reasons why you should consider integrating the B2B module of this commerce storefront with your business infrastructure.
- User-friendly interface: Thanks to the streamlined UI design, navigating around the storefront is much easier now. You don’t need any technical knowledge to use this commerce platform and facilitate the operations. Besides, customizing the modules to meet your business needs is now much easier.
- Mobile responsiveness: Shopify B2B features can be accessed from mobile phones also, ensuring businesses can accept orders or track payments without relying on any particular device. It also facilitates remote working and ensures business continuity.
- Reliable and secured hosting: Shopify runs on a SaaS model, meaning you won’t need to worry about the physical infrastructure, server configuration, or any other factor to run your business model. Besides, it acts as a secured and reliable hosting platform, allowing B2B businesses to operate their commerce storefront with ease.
- Built-in SEO: One of the many reasons for using Shopify website for running your online commerce business is easy and unhindered access to its built-in SEO features. From automated sitemap generation to blog creation and uploading functionality, it will ensure your commerce website adheres to the search engine ranking protocols.
- Multifarious payment channels: Also, Shopify allows integration of different payment channels with the commerce storefront, from UPIs to online wallets and credit/debit cards. Hence, you can accept payments through different channels without having to be limited to a specific payment mode. It will also help you to provide an omnichannel customer experience.
How B2B Shopify can add value to your business?
Increase brand recognition
B2B Shopify helps in improving the brand image, thereby paving the way for faster recognition and establishing a direct connection with the target audience. As a result, the brand’s market outreach can be enhanced with ease, increasing the survival rate in today’s hyper-competitive market.
Minimal B2B marketing costs
Since Shopify Plus comes with numerous marketing modules and tools, it becomes easier for businesses to leverage them for promoting the services or products to other businesses. It further cuts down the unnecessary costs involved in planning and launching marketing campaigns.
Lower customer acquisition costs
One of the major benefits of using B2B Shopify for wholesale businesses is the reduced customer acquisition costs. Since professionals can optimize the e-commerce store for SEO ranking and launch targeted marketing campaigns, better leads can be generated with ease.
Higher order value and volume
With the integrated order management module, it becomes easier to maintain the entire order processing chain, especially during peak times. Businesses can easily deal with increased order volumes without compromising business efficiency and deliverables.
Default loyalty creates predictable revenue
B2B Shopify also allows businesses to increase customer loyalty through improved engagement rates. As a result, predicting an increased ROI for the company becomes easier for the sales team.
Automated sales and business processes
With integrated automated routines for sales and other core business processes, time and effort put into managing these cycles can be reduced significantly. Additionally, it eliminates the chances of making human errors, thereby improving the overall deliverables and business efficiency.
Offload international distribution
Businesses can also leverage the B2B Shopify module to accept and process international orders in a more streamlined manner. Whether it’s managing bulk orders or shipping the orders to international addresses, the tasks become much easier for B2B e-commerce companies.
Reduced operational costs
The overall operational costs can be reduced by several notches, thanks to process automation, better inventory control, and increased data transparency across all business levels with B2B Shopify.
Conclusion
Now that we have explained the business benefits of integrating B2B Shopify with your commerce store, it’s time you plan to develop a scalable and flexible storefront. And with partners like Cinovic Technologies LLP, you can easily outsource the development cycle and focus on core business workflows.
